Referring to the previous chapter treating the mass media and their language, it is impossible to pass by the latest media form. We’re talking about online media.
Linguists described it as “new new media” to distinguish them from “new media”. We’re talking about all social media (Facebook, Twitter, Instagram), blogs, YouTube channels or on portals where specific materials are published. Each of these media is characterized by a specific way of publishing content, but also a specific language used to reach a specific group of recipients. This chapter describes the communication methods available in popular social media.
There is a widespread belief that Twitter is a medium used only by politicians or journalists. It is true that people who are widely known they use Twitter. These may be the previously mentioned politicians but also athletes, economists or lawyers. The idea of this portal is to provide specific information content, hence an interesting form of forwarding them with short messages with a maximum of 280 characters. So we will not experience here a tirade about a subject but a maximum compressed and concrete message. To communicate and promote a message in such a framework, you need to skillfully build your text. Interesting using here have hashtags. These are the keywords against which we put the “#” sign. This allows grouping to the right tags. Thanks to this, it is easy to search for information about specific events, things, etc. Hashtags are a specific part of the digital novation.
Almost everyone has heard about Facebook. The medium, which is used by over 2 billion users (2.196 billion – data for June 2018) had to contribute to the creation of the internet language. An example here is the creation of new words. In Polish, new words were created, by polonize English words, for example, “lajk” from the word “like” or “hejt” from the word hate. Interesting is the fact that hashtags on Facebook bring the opposite result to the assumed one.
The graph “Should You Include Hashtags on Facebook” shows that there is an unusual situation here, namely posts with hashtags are less popular (the number of comments, shares, likes) from posts in which no hashtags were used. This also shows that communication in various media has its own characteristics. Best practices from one portal can turn out to be a fiasco when you enter it in a different medium. The language of the internet has a very wide framework. It is the network users who create it and they are the source of its changes.
In the case of blogs (diaries / online journals) the things looks a bit different. Here the texts are usually long and the language is professional. Especially if, someone runs a thematic blog, e.g. about aviation or diving, we can find professional terminology and correctly written in terms of spelling, language and punctuation. While running a blog, people try to focus on professionalism in order to introduce themselves as experts in their field and confirm that the knowledge they provide comes from a reliable source. But the language used on blogs is usually different from the academic language. The text should be accessible to a larger group of recipients. An interesting type of blogs are Vlogs in other word video blogs. On the other hand, they create an even closer relationship between the author and the recipient.